Amorim

A unified digital ecosystem: consistency, scale and continuous evolution at Amorim

Client
Amorim

Serviços
Design System
UX/UI Design
Umbraco Development
Content Management
Ongoing Support

Country
Portugal

Date
2020 » Ongoing

Indústria
Cork

Amorim, one of Portugal’s most iconic companies and a global leader in cork solutions, operates a complex digital ecosystem made up of multiple brands, websites and initiatives with distinct objectives.

Over time, this ecosystem expanded in a decentralised way. New projects were introduced, different teams contributed to the evolution of platforms and, as a result, consistency began to fade.

The lack of a unified vision made management, scalability and operational efficiency increasingly difficult. It became clear that the digital ecosystem needed to be structured, aligned and prepared for sustainable growth.

It was in this context that Double Shore began supporting Amorim as an ongoing digital partner.

The Double Shore approach

The first step was to bring clarity to what already existed. Rather than starting from scratch, Double Shore analysed all components, modules and patterns developed over time.

From this audit, a structured design system was created, organising and making visible everything available for building new pages and experiences.

This system not only introduced visual consistency, but also established a solid foundation for faster decision-making, component reuse and greater autonomy for internal teams.

At the same time, Double Shore worked on unifying the digital ecosystem. The Amorim Sports website was integrated into the main Amorim Cork Solutions website, removing fragmentation and creating a more cohesive experience.

The integration of the Insulation area is also currently underway, following the same principles of centralisation, consistency and scalability.

In parallel, Double Shore continues to support the ongoing evolution of other group platforms, such as Corkeen, through improvements, optimisation and technical support.

An ecosystem built to evolve

The integration of different websites into a central platform strengthened the brand’s global identity, simplified content management and improved the user experience.

More than a series of isolated projects, this work established a robust digital foundation, capable of supporting the long-term evolution of the Amorim group.

The relationship with Double Shore remains an ongoing partnership, focused on improving, scaling and adapting the digital ecosystem to meet business needs.

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Amorim

A unified digital ecosystem: consistency, scale and continuous evolution at Amorim

Amorim, one of Portugal’s most iconic companies and a global leader in cork solutions, operates a complex digital ecosystem made up of multiple brands, websites and initiatives with distinct objectives.

The Double Shore approach

The first step was to bring clarity to what already existed. Rather than starting from scratch, Double Shore analysed all components, modules and patterns developed over time.

At the same time, Double Shore worked on unifying the digital ecosystem. The Amorim Sports website was integrated into the main Amorim Cork Solutions website, removing fragmentation and creating a more cohesive experience.

An ecosystem built to evolve

The integration of different websites into a central platform strengthened the brand’s global identity, simplified content management and improved the user experience.

More Work

From Data to Digital Presence: Building Informa DB Portugal’s Website on Umbraco

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Let's start building together.

Let's start building together.

From Data to Digital Presence: Building Informa DB Portugal’s Website on Umbraco

From Roots to Recognition: Building Madeiras Leiria’s Brand Identity