Madeiras Leiria
From Roots to Recognition: Building Madeiras Leiria’s Brand Identity
In Benedita, a small town in Portugal’s Leiria region, a new company was born with a clear mission: to import and distribute high quality wood from the forests of Northern Europe and to become the local reference point for carpenters, builders, resellers and DIY enthusiasts.
Supporting the symbol, we used a nordic-inspired geometric font, robust and precise, to reflect the durability and rigour of the product, while pairing it with a handwritten slogan that feels human and approachable, speaking in the straightforward language of builders and carpenters.
Together, these elements created a brand identity that it was more than aesthetics, it was a narrative.
